Email segmentation strategies to boost conversions

[Rakibul200]

By using marketing automation (i.e. being able to choose which emails to send, when and to whom) we can send semi-customized messages to different subscribers based on their past behavior (not sure what I’m talking about? Here’s + automated email examples). The behavior that automation is based on can be very simple. For example, did the subscriber open a specific email? Many email marketers resend emails to people who didn’t open them.

For some of them, this one trick alone will turn russia whatsapp data more people on. drewsnafu This is a great example of an email being resent to someone who didn't open it the first time. The only problem is that the sender forgot to edit the subject line. The note he wrote to himself "(resent to unopened)" kind of blew his cover. Can you guess another common switch for behavioral emails? …like did people click on the link? Another approach might be to send a follow-up email to those who haven’t signed up for the webinar you previously emailed them.

I think you get the idea. The point is, while “marketing automation with behavioral email” sounds complicated, it’s not. Often, the most effective automation setups are very simple. You also don’t have to set up a series of emails to automate your marketing. Just one or two will do. List opt-out emails as on-hold emails There's another type of email I've been seeing a lot of lately.