Step 2: Know your target group

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" I know my target group! I am the target group. We also have regular customers who have been buying from us for 15 years, I meet them every day on the street!" - Local Hero, boss of the shooting club (and his company)

If you particularly identify with your products or services , you can easily make the mistake of overestimating your knowledge of the "target group". Niche industries and long-standing companies with a local customer base are particularly affected by this.

But the Internet works very differently in terms of target groups than when you address customers in a store, for example. Here, you don't look anyone in the eye when making a sale; people sit in front of the screen and click - or not.

In addition, there is never a relevant "type of person" as a target group for a company or a product. Instead, according to the Gabler business dictionary, it consists of a " totality of all effective or potential people who are to be addressed with a slovenia cell phone number list specific marketing activity". Addressing the target group is therefore by definition already about the opportunities that one has with a specific audience that one has not been able to reach before. Successful internet advertising reaches people at different levels of interest and, to put it bluntly, makes the best of it - but does not waste time addressing the wrong people.

Which target group analysis options are open to you and which are particularly important for your company depends very much on which services or products the company offers and how you are positioned so far. Once you have analyzed the current status of your company in detail, you know what you should focus on.