In this article we will tell you what Yandex.Zen is, how it works and how to run your blog on Yandex.Zen.
What is "Zen" (Yandex.Zen)
"Zen" is a blogging platform where Internet users publish their own and read or watch other people's materials on various topics: from recipes to car assembly.
It is important to mention that the name “Yandex.Zen” is actually taiwanese phone numbers no longer relevant, which means that “Zen” in Yandex is no longer a product, even though it is located at the former address of the search engine (yandex.ru).
Initially, it was a product of Yandex, but in 2022 it was bought by VK, so the name was shortened to Zen.
Every day, the platform is visited by a huge number of users. Yandex.Zen can be said to be a place where any person, sharing their own experience, will find their reader, and thematic diversity allows the user to find the information they are interested in. The "feature" is how the Yandex.Zen news feed algorithm works. It is selected individually for each user.
Anyone can publish on the platform, and if you know how Yandex.Zen works and what useful functions there are for authors, you can earn a pretty penny on advertising content.
Let's figure out Yandex.Zen and how it works.
What is published in blogs
Bloggers are allowed to publish on their channels:
posts — small text content (4096 characters). The text can be supplemented with images or videos if necessary;
articles - a larger text format that does not limit the author in the number of characters. It can also include images and videos;
video - publication of a three-dimensional video, preferably in horizontal format;
videos — short vertical videos like shorts or reels. The video can be added from your smartphone gallery or shot online.
Before creating any of the suggested types of content, it is worth reading the blog "Zen for Authors". It contains articles that explain how this or that Yandex.Zen function works, how to use additional platform functions, how to design a video or text so that the publication will interest the user when it appears in his feed. Each type has its own publication nuances. For example, it is better to add subtitles to the video so that the user can watch the material without turning on the sound (by the way, it is turned off by default, although the video in the feed plays automatically).
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Yandex.Zen: How to Start Working
To post material in the service, you need to have an account there. After registration, you can create your own channel.
To do this, you need to click on your account icon in the upper right corner and select “My Channel” or “Studio” in the window that appears below.
Once in the Studio, you can act by following the intuitive interface.
The channel should buy a cover so that the audience's feed doesn't show an unsightly gray circle in place of the avatar, and write a few lines about what the channel is and what useful information it brings to readers.
You can then create and publish materials.
What is Yandex.Zen
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