With a content plan or editorial plan, you can keep track of the organization-intensive tasks - from individual tasks to the big picture. The content plan is more than just a simple calendar. It brings together responsibilities, timing and topics and defines a publishing strategy and workflows. The editorial plan becomes more important the more people are working on a piece of content and are involved in content creation, correction, design, and possibly technical implementation and approval processes.
The advantages of a content plan:
better clarity
better coordination and organization in projects with multiple people
Error reduction through uniform workflows
Standardization of content monitoring and maintenance processes
traceable process or verifiability in error analysis
regular publication
ongoing channel activity thanks to the prior south africa cell phone number list setting and scheduling of all postings or blog articles – and time savings
What needs to be included in an editorial plan?
An editorial plan can be interesting for different groups and goals :
Do you want to strengthen your brand through a loyal social media community ?
Do you want to bring new customers/readers to your website through SEO topics ?
Maybe you even have several channels that you use to provide content and would like to coordinate them?
Depending on the user's intent, different categories make sense for an editorial plan. Nevertheless, there are must-haves for an editorial plan that are based on three simple questions:
What is the content?
When will it be released?
And where or on which channels.
Do you have a blog to show your expertise?
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