Chipotle – #GuacDance Challenge
In 2019, Chipotle launched the #GuacDance campaign on TikTok to celebrate National Avocado Day. The challenge invited users to create videos dancing in honor of guacamole. Due to the simplicity and fun nature of the challenge, the campaign quickly went viral, generating over 250,000 videos in just six days and surpassing 430 million views overall . This led to Chipotle achieving a single-day sales record, demonstrating the enormous potential of TikTok for viral campaigns and real conversions.
Guess – #InMyDenim Challenge
Guess was one of the first fashion lithuania cell phone number list brands to tap into TikTok with its #InMyDenim campaign. The challenge encouraged users to showcase their style transformations by wearing Guess denim, going from casual to glamorous.
The campaign attracted a lot of attention with thousands of users participating, generating millions of views. The combination of creativity and direct audience engagement significantly increased brand awareness and strengthened the brand’s association with style and fashion among young TikTok users.