It is also interesting to have georeferenced characteristics of the electorate. Have you ever thought about how beneficial it can be to know where your voters and mobilizers are located?
For this, a political geoprocessing tool is extremely useful , in addition to allowing you to segment your audience and better direct your actions and strategies.
And how can you access most of this information? That’s a topic for the next topic!
This is the step that will provide all the field reconnaissance needed for most tactics. Surveys are usually done in person, door-to-door, and are what allow strategic mapping to be done.
Have a team specifically trained to carry out the research and try jordan mobile database to follow the following guidelines from political marketing experts Marco Aurélio Ubiali and Sérgio Motti Trombelli:
“... it is necessary to segment the research by location, gender, family income, social status, education, and even religion if applicable. Then come the specific questions, involving the needs of the different social segments or locations.”
All these questions, when answered, will help you get even closer to the public and build voter loyalty.
But you need to be careful when conducting surveys. Don't be too invasive and respect the boundaries of the people you're interviewing. Don't make questionnaires too long, as they can be tiring. Also, make sure that all data was collected legally and ethically.
Go to the voter
Voters really appreciate the opportunity to see politicians in person. Visit cultural and health centers, hospitals, schools, universities, union offices, companies, etc. Hold meetings, discussion groups, rallies and debates.
This type of interaction is very important, as it shows that the politician is genuinely interested in the voters' daily lives, is open to dialogue and is approachable, willing to govern from a close perspective. Listen carefully to what people have to say on these occasions.