Search engines don't owe you traffic

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Just because your competitor is ranked higher than you doesn’t mean you can claim their position. Search engines are not a public service and their rankings may not be fair and balanced. While some people think that big brands have an advantage over smaller, unknown players, this is not true. If that were the case, small brands wouldn’t show up in search engines at all.

So your goal should not be to demand from Google mexico phone number data something you think you are entitled to, but to put in the effort, work, and time to achieve the best possible positions in the SERPs.

Search engines care more about their own users than your business, website, or revenue
Search engines don't care about website operators and their profits, they care about the users themselves. Successful SEO marketing must align the interests of users with what search engines prefer. And most importantly, an SEO marketer must monitor changes in search and adapt their SEO strategy to them.

Not all searchers want websites
A large number of people who ask a search query want simple and quick answers. They don't want to click through websites, agree to the collection of cookies, or click off pop-ups with advantageous offers. They are only interested in the answer to their question.
Therefore, proper SEO marketing should always start with the user's intentions, especially in this day and age when AI search is gaining momentum. SEO should focus on providing valuable content and solving user needs, not on manipulating algorithms.