Use of artificial intelligence

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Artificial intelligence (AI) is a technology that enables machines to learn from data and simulate human abilities such as recognition, comprehension, decision-making, and creation. AI has a major impact on SEO because it affects both search engine algorithms and content creation. For example, Google uses an AI system called RankBrain to help evaluate the relevance and quality of websites based on various signals such as keywords, backlinks, time spent on page, bounce rate, etc. RankBrain can also understand the context and intent of users, thereby improving the accuracy and diversity of search results12. AI also enables the creation of machine-generated content that can be used for various purposes such as product descriptions, headlines, meta tags, blog posts, reviews, etc. AI-generated content can be faster, cheaper, and more scalable than human content, but it can also pose ethical, legal, and quality issues.

Focus on user experience
User experience (UX) is a set of factors that influence france phone number data how a user perceives and interacts with a website or application. UX is a key aspect of SEO because it influences both user behavior and search engine rankings. For example, Google introduced a new metric called Core Web Vitals in 2021 that measures three aspects of UX: loading speed, interactivity, and visual stability. These aspects are now part of the signals for evaluating the quality of a site, which influence its ranking in search results56. UX also affects how long users stay on a site, how often they return to it, how they interact with it, how they recommend it, and how they rate it. These factors can affect the trust, authority, and popularity of a website, which are also important for SEO.

Take Google's advice with a grain of salt, but don't ignore it
We don't want to follow Google and blindly believe everything they say. They may leave out things they don't want you to focus on, or use language that's hard to decipher. When it comes to official announcements and documentation, read between the lines.

Implement sustainable SEO tactics that will work in the long term. They may not be as flashy as the latest AI tool, but they will help you stay in business for years to come.