This parameter indicates that the link

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Google recommends following some guidelines for placing links in the text to provide users with convenient navigation and improve page rankings in search engines:

Use descriptive text to describe as accurately as finland telegram data possible what the link points to. For example, instead of saying "click here," it's better to use text that reflects the content of the link, such as "more information about SEO optimization."
Pick up links from high-quality sources that are authoritative in your industry. This can help build trust in your content and improve your page ranking.
Open links in a new window or tab to avoid redirecting users from your site.
Don't use too many links on a single page. This can degrade the user experience and negatively impact your page's ranking.
Place links in context that is related to the content of the page. This will help ensure user navigation and increase the time spent on your site.
There are also separate guidelines for using the parameters “usg”, “sponsored” and “nofollow”, which are used for different purposes and have different meanings in the context of SEO and advertising. Here’s what you can say about each of them:

"Usg" is a new parameter that Google introduced in 2020. It allows you to specify that the link is used to generate user signals and is not associated with sponsored content or advertising. If you use a link with this parameter, Google can use this data to increase the relevance and quality of its search results.
"Sponsored"is associated with sponsored content or advertising. Using this parameter will help Google better understand the structure of your site and the relevance of the content to sponsored ads.