Configure event transmission with the help of a developer or independently via GTM.
Activate the switch for the desired event.
The "Create Event" functionality allows you to create a separate event based on data from events already sent to GA4 by the developer or configured via GTM.
That is, to separate from an existing event, for cayman islands telegram data example, the event of submitting any form on the site, the event of submitting a separate form.
At the same time, for some reason, many GA4 users mistakenly believe that it is there ("Create Event") that you need to register a conversion and make settings similar to what you see on the screen. But GA4 interprets such settings not as the users who create them would like. Below I tried to schematically show what commands you give GA4 when making such settings.
What commands do you give to GA4 when making this setting?
Of course, the described reason is not the only one that leads to duplicate events in GA4, but it is definitely one of the most common errors.
Why GA4 counts more conversions than Universal Analytics
Usually people are used to not trusting new things. And when switching from Google Analytics Universal to Google Analytics 4, they start comparing data in these two systems. As a result, it turns out that the same indicators have different values. This applies to almost all indicators that are in these systems, whether it is the number of users, sessions, conversions or, for example, conversion rate. The value of any of them will differ in these two systems and the first thing you need to understand is that IT IS NORMAL THAT THEY ARE DIFFERENT .
That is, to create a conversion in Google Analytics 4, you only need:
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