Come on, don't make that face. Now I'll explain better. If Google were an encyclopedia, the entities would be the individual pages that make it up. A bit like Wikipedia entries, so to speak. So, for example, Rome is an entity, as are the Colosseum and St. Peter's Basilica. But pasta carbonara, Carlo Verdone or Fedez's latest CD are also entities. Finally, companies, large and small, are also entities, and people can be entities too, if they make sure to "make themselves known" to Google .
Yes, your local business is an entity too. And in Google 's big belgium telegram data knowledge graph , it's connected to a whole host of other entities: the city where you're based, for starters, but others too. Let's go back to the previous example: imagine there is a Wikipedia page dedicated to your company. What other rumors would it be linked to? Keep this question in mind, because it will come in handy later.
Now let's understand how Google classifies these blessed entities. HTo answer this question, a 2015 Google patent called Ranking Search Results Based On Entity Metrics comes in handy . According to this document, entities have four specific ranking factors: 1) Relationship (relatedeness) Let's brush up on two notions about the Google Knowledge Graph for a moment . You can think of this immense knowledge graph as Google 's filing system , the grand scheme in which the search engine organizes all human knowledge by trying to establish relationships between various entities.