Messengers allow you to use 1,000 characters, which gives you an advantage over SMS, which only has 70 characters in Cyrillic. It is better to write a concise and informative message for a mailing, containing only the most important information. At the same time, you should avoid using complex and long sentences. The title should be attractive and intriguing to interest the recipient. It is also important to include a call to action, this will help the user understand what to do next.
If possible, it is better to personalize the text, addressing the recipient by name or taking into account their interests and preferences. You can also send messages with images and videos in messengers to make it more attractive and visual. This is important for businesses with a visual component, for example, for the jewelry segment. And messages with a catchy title received from a familiar contact have a very high open rate. Before sending, you must make sure that the text is correct and literate.
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Client bases for mailings
You can send out newsletters in messengers using your own databases or targeted ones.
In the first case, these are notifications for those registered in the jiangsu mobile number database brand loyalty program: those who have already purchased the company's goods or services, left their contacts and subscribed to the newsletter. It can be used to notify customers about "only for our own" promotions and create special offers to engage that part of the audience that has not bought anything for a long time. You can replenish your own database using a website where users will leave their contacts, or offline, offering buyers to fill out paper questionnaires. A lead magnet is a good option for this purpose - a free bonus for which you need to leave contacts.
A targeted database is a list of numbers or nicknames of users with similar characteristics: gender, address, interests and occupation. Such a database can be ordered from specialized companies and used to attract new customers.
Important rules when creating a mailing list
The main rule is to get the client's consent to the mailing. This can be done verbally during a personal conversation or by asking to fill out a paper form, where the relevant point will be indicated. You can also get consent via SMS, email newsletter or subscription widget on the website.
It is important to constantly maintain communication with clients and send out regular mailings. For example, share useful materials and cases. But at the same time, you should not do them too often, so as not to bore users and not lose their interest. Also, to avoid negativity, it is imperative to leave the option to refuse the mailing and make an "Unsubscribe" button.
It is worth including links and brand contacts in messages. Such information will help the user quickly and conveniently contact the company, ask questions or place an order. And also regularly analyze mailing indicators: open rate, clickability, conversions. This data will help make the necessary adjustments and increase the effectiveness of mailings.