A teaser is a type of advertising banner , the peculiarity of which is its intrusive, shocking and provocative nature. The purpose of teasers is to force the user to click on the ad and go to the site. The text is an announcement and contains a call to action or breaks off at the most interesting place. For example, "She became a dollar millionaire at 18", "The secret way to lose weight in a week without training is revealed." Graphically, these can be static or animated images.
In Russia, teasers are associated with the "yellow press" and dishonesty: often such advertising is used by those who have doubts about passing moderation on well-known platforms, since we are a complete list of unit mobile number database talking about questionable goods and services. But teaser advertising is not limited to such a controversial format and in other countries it is used equally with other types of advertising. Shock and sensation are just a provocative technique that is not at all necessary to use. And with the right approach, teasers can get a third of all traffic to the site.
Advantages:
Attractive price. A click on a teaser costs several times less than other online promotion tools.
Large audience reach. Teasers are viral advertising that spreads at a very high speed.
High click-through rate.
Suitable for almost all types of mass-market goods and services. The only exceptions are those prohibited by law.
Easy to set up. You can create such ads yourself in your personal account.
Flaws:
Cold traffic. Teaser advertising intrigues and attracts many users who leave the site page as soon as they find out the answer to their question.
Not suitable for niche products. If the product is expensive and has limited demand, it will be more effective to promote it through contextual advertising.
Teaser networks have a large number of bots that click on banners.
Short life cycle. Such ads quickly become boring and their click-through rate drops.