Why are cookies going to run out?

[rubinaruma]

Segment a more precise target audience for online advertising campaigns.
Offer advertisements aligned with the user's profile and interests.
Users can also disable these types of cookies, but they will not stop seeing ads on websites. The only difference is that they will start seeing ads unrelated to their browsing profile.


When you visit a website, you may have seen a notice like this:


These notifications alert users that the website they are browsing is collecting their data.

Cookie alerts have become more common since the advent of data azerbaijan phone number list protection laws , which require users to know that they are giving away their data and what it will be used for.

This concern about user data privacy is what motivated browsers to announce the end of third-party cookies. According to Think With Google , searches for “online privacy” grew by 50% globally in 2020 compared to the previous year.

This means that there is a global concern about this issue. And Google Chrome is responding to this demand with its plans to eliminate support for third-party cookies.