Measure made easy

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Reaching a large audience
Radicati projects that email accounts will reach 4.9 billion next year. Business accounts are expected to reach 1.1 billion in 2017. All of these numbers represent people who may be interested in your institution.

That is, if your IE's desire is to attract new students, start considering an email marketing strategy.

If your institution has an automation or email marketing tool, measuring the results of your email marketing campaigns can become an even simpler task.

When talking about sending emails, it is necessary to keep track of the following metrics in order to measure georgia mobile database the success of your strategy.

Opening rate

Indicates how many people opened your email. This rate can be affected mainly by the subject chosen and the sender of the message.

Therefore, it is important to try different subjects, use adjectives and questions that stimulate the reader's curiosity to arouse their interest and open your institution's email. Using a person's name as the sender also helps to convey more confidence.