Improper use of keywords

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Wrong hyperlinks
People who know about digital marketing and, mainly, about SEO , know how important it is for the texts produced to have hyperlinks that make the reader who reaches the page stay to browse their blog. This technique called link building is a very important ranking factor for blogs.

So, for pages to be able to use this tactic to their advantage, it is important to make the links correctly, that is, naturally throughout the text, without forcing the content so that it does not harm the reader's experience. In addition to that, it is important to manage to link content that is really relevant in the context. There is no point in inviting the reader to a post about CTAs in a text about how to save money during the holidays, don't you think?

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Just like hyperlinks, keywords are essential for ranking pages. However, they will only have the desired effect if they are used appropriately. Here are the best tips for using keywords in your text:

Use it at least once in the first paragraph;
Apply it naturally in at least one subtitle;
Use variations of the keyword throughout the text;
If possible, position the keyword at the beginning of the title to ensure that it is read by the Internet user.
Note that the word “naturally” was highlighted in the tips above. That is not a coincidence. Today, Google’s france mobile database algorithm values ​​the use of keywords naturally in content much more, in such a way that it makes the job easier for those who are looking for certain information, without harming the quality of the text. Therefore, it is important to always use the keyword, but it is not necessary to make absurd or out-of-context sentences just to repeat it more times.

Do you have a better understanding of the most common mistakes web editors make and the importance of avoiding them? If you have any questions that were not answered in the article or you have something to add, tell us in the comments below! Your participation is essential so that we can help you with increasingly relevant advice. Until next time!