In the video below (in english), google's search manager helps understand how people's needs shape searches on the search engine. There are six basic needs that they seek to solve when using google: surprise me; move me; impress me; educate me; reassure me; help me. In addition to meeting people's needs, your content should also use natural language, with synonyms and words related to the main topic of the content, in the same way you would if you were explaining the subject to someone.
If google understands human language, it will understand architect data what you are saying and what the user is searching for. the search index, your page can be chosen to deliver the answer the user is looking for. Learn to deal with clickless searches google is reducing your website's organic traffic.
This news may scare a lot of people, but it is the consequence of google's algorithm changes to offer faster and more useful answers to users. A study by sparktoro shows that many clicks still go to organic and paid results, but that half of searches do not generate any clicks, probably because the answer is already ready in the serp.
This way, when the algorithm scours
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