Correctly implement the HTTPS protocol

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EAT essentially determines the value of a website by the quality of its content, the authority of its authors, and the trustworthiness of the site.

Following current EAT best practices can mean the difference between top and bottom rankings in the SERPs.

This is especially important on Your Money, Your Life (YMYL) sites that reference content from financial, government, legal, shopping, health, security, and other websites with topics that could negatively impact quality of life.

All Google asks of us is that we create good content and that our sweden phone number list online presence demonstrates that we are specialists in a specific subject.

Google doesn't provide a specific checklist of things to do, but some current best practices are:

provide a complete and accurate profile of the author with links to social profiles;
understand the user's intention to create relevant content;


have relevant and easily accessible information, such as an address, a privacy policy page, and a terms and conditions page.
These current best practices not only help inform EAT, but also have a visible impact on audience perception of your content and brand.