Also known as scientific marketing, neuromarketing is the union of science and marketing to understand consumer behavior. Tests such as magnetic resonance imaging, electrocardiograms and eye-tracking allow us to observe people's reactions to a marketing stimulus.
69.
Traditionally, Trade Marketing refers to the set of actions taken by manufacturers to organize and position their products on the shelves of distribution channels, facilitating access to the consumer.
However, with the emergence of e-commerce , this aspect of marketing also encompasses strategies in estonia mobile database the online environment, on retail sales sites and marketplaces.
70. Medical marketing
Marketing strategies can be used in the most diverse areas of professional activity.
Among them, medical marketing is one of the most challenging, as it does not only have a commercial relationship with patients, but also a commitment to society. It is no coincidence that it needs to follow the ethical limitations established by governments.
71. Legal Marketing
Legal marketing can be used by lawyers and law firms to attract and retain clients and strengthen their reputation. The challenge in this area is to follow the restrictions created by legal bodies on the subject.