Perform A/B testing

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Oh, and to give you a hand with that task, here's a tip: take a look at the color schemes that the community of designers makes available to you on the Adobe Color site and also in the Material Design section of Google.


After you've chosen the best location for your CTA and the best color scheme, you may still have doubts about its conversion potential. And to get rid of them, there's nothing better than running an A/B test to find out if your button is behaving as it should. But how do you do this test?

It's really easy: you just need to create a conversion page that's practically identical to the one you have today, with just a few changes, such as the color of the CTA or even the text itself. It's not just about creating a second page so that half of the site's audience can access it while the other half accesses the "original" one; it's about measuring the results of both to see which one is better and produces more conversions.

Don't make the visitor think about it
In his usability classic Don’t Make Me Think: An Approach to Web Usability , Steve Krug talks about the el salvador mobile database importance of presenting simple, straightforward navigation for site users so they don’t get lost. And one of the ways to do that, according to the author, is by creating simple messages in CTAs.