Tactical tips to get started:

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Evaluate performance metrics. Use analytics tools to analyze competitor content performance. Check for top-performing pieces and which keywords are driving their traffic.
Identify gaps and opportunities. Look for areas where your competitors are missing the mark: questions they’re not answering, outdated information, or audience pain points they’re not addressing. These are prime spots for you to step in with better, more comprehensive content.
Keeping a close eye on the competition reveals areas where you can differentiate, outshine, or deliver what your audience is missing elsewhere. At TopRank, we develop keyword glossaries that show clients how their domain is ranking and how competitors are ranking for target terms at a glance.

Step 5: Prioritize your content opportunities
You’ve uncovered the gaps, now it’s time to malaysia telegram data prioritize the most valuable opportunities. The key is to focus on opportunities that align with your audience’s journey, have high discoverability potential, and present the best chance for your content to stand out.


Rank based on search volume and competition. Prioritize gaps that have a high search volume but low-to-moderate competition. These are often the quick wins that can drive significant results with less effort.
Align with your audience’s journey. Revisit the buyer’s journey and audience personas you mapped out in Step 1. Focus on creating content that meets your audience’s needs at each key touchpoint. Is it easy for prospective customers to take incremental next-steps within your content ecosystem?