Using broad match without target CPA and ROAS

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Broad match keywords can benefit your campaign account, but only if you adapt your bidding strategy to it. With the maximum performance setting for sales or conversions, Google will start trying to get the highest sales or conversions possible, no matter how much you pay for it.

When setting a specific goal, search engines strive to israel mobile database achieve it, which in the case of loose matches displayed for various search queries brings positive results. While in the case of maximum bids, the effect is often disastrous.

Before making changes to your bidding strategies, research and evaluate different match types.

Old negative keyword lists
Have you been using negative keyword lists for a long time without regularly checking and refreshing them? You can block newly added keywords that remained in the negative list but are now relevant again from appearing.

Negative keyword lists are easy to forget, and some of them are even years old. But time moves on quickly, and with it, products, companies, services, and most importantly, the needs of users and potential customers themselves change.

If you are adding new keywords in this context , make sure that they have not been excluded in the past and are not currently blocked.

However, even these historically excluded keywords can still drive impressions, traffic, and conversions. This happens when you can't show your ad for your keyword because it doesn't match the search query, but it shows for a lot of other unrelated searches.

Check old negative lists for possible blocking of added keywords before deploying them to new campaigns.