review a product or service that is relevant to your audience;
recommend your favorite tools to perform a certain task;
offer a tip or “trick” on how to overcome a common pain point for your target audience;
explain and react to a recent industry announcement;
behind the scenes images before going on stage at an event or conference;
And any other you can think of!
Whatever your reason for hosting your live stream, think about the desired hong kong phone number library action you want the buyer persona to take and remind them of it throughout the video. Identify what metrics you will use to track whether the live stream was successful or not.
Practice and prepare
One of the key aspects to highlight in how to go live on Instagram is that videos should not be overly scripted or rehearsed, but it is always a good idea to have a good plan.
Before you go live, create a loose script and go over and over what you want to convey both verbally and physically. Preparation will reduce the chances of making mistakes while you're alive; it's also good to have an idea of the estimated length.
Once you've practiced your script a few times, take test videos and find areas to improve the audience experience. After doing this, ask yourself questions like:
Is the background distracting?
Explain how to use a product or service;
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