Both you and the partner share the same target audience

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But blog content must be developed according to a marketing funnel that follows the purchase decision journey. In other words, attracting leads to the blog makes the company organize its process of acquiring new customers. Publish content regularly The regularity of posts makes visitors who are interested in the content return to seek new information and continue their purchasing decision journey.

Furthermore if the company is Furthermore, if the company is job seekers data investing in paid traffic, this could be the trigger for new content and images to be presented on website and e-commerce displays that are part of contracted advertisements, for example. Invest in guest postsGuest posts are content published on the blogs of partner companies and portals specializing in the topic.

, but ideally your products and services should not compete. Otherwise, instead of attracting and generating business for both parties, the strategy could harm your results. In addition to the similar In addition to the similar target audience, choosing a partner who will exchange guest posts with you must consider the brand's positioning and its image in the market.