Today, bank wealth management products represented by Wenlibao are also guiding the new direction of the wealth management industry.
On the one hand, the global low interest rate environment is likely to persist, which will make bank wealth management products more attractive than traditional savings and fixed income products. As investors pursue higher returns, the bank wealth management market is expected to continue to expand its market share.
According to the latest research data from the fixed income team of West China uae phone number list Securities, the scale of bank wealth management will reach . trillion yuan in , an increase of nearly %, approaching the trillion yuan mark, almost the same as the scale of public funds.
At the same time, according to McKinsey analysis, against the backdrop of a general downward shift in risk appetite among wealth management clients, bank wealth management will be the mainstream alternative to deposits for client wealth management allocations, with its market management scale expected to grow at an annual rate of %, reaching trillion by . The market potential is huge.
On the other hand, FinTech is rapidly changing the face of bank wealth management products, making them more personalized, digital and intelligent, and expanding new customer groups and sales channels.