2. Deep Analysis of Customer Needs and Habits A saturated market doesn't mean the end of opportunities. On the contrary, the abundance of needs is a hidden "gold mine". Every customer has a "niche" that you can exploit.
But to find it, you need to really understand them, from consumer behavior to emotions and habits. A good example is Spotify . Instead of just providing music, they understood that customers not only want to listen to music but also want a personalized experience, a sense of choice and connection to their own interests.
It is thanks to their deep analysis of hong kong telegram data users' listening habits that Spotify quickly took over the market. 3. Create an Emotionally Connected Brand Story One of the most powerful tools for brand positioning is the brand story .
People are drawn to stories. But the brand story needs to be authentic , valuable , and differentiated. For example, Patagonia is not just an outdoor sportswear brand, they have built a story around environmental protection and social activism.
The brand has successfully asserted that its mission is not just to sell products but to inspire action for the community. Customers don't just buy your product, they buy the story behind it. So make sure your brand story is one they want to be a part of.