The media are reconfigured

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But the most important thing is that, regardless of the form of operation, the media must issue the invoice for the sale of advertising space directly to the advertiser. OPTION 1: ADVERTISER PAYS FOR MEDIA DIRECTLY In these examples we will refer specifically to digital media. In this option, the agency reconfigures the media so that the advertiser now pays the media directly . Law for Transparency in Advertising Contracting The considerations for this option are: so that “El Anunciante” now pays the media directly. The advertiser should familiarize themselves with the payment methods accepted by each advertiser, for example: GOOGLE accepts Credit cards Debit cards Referenced bank transfer Payment at 7-Eleven and Oxxo stores You have to be careful with Google because once the payment method is established, it is not easy to change and requires reconfiguration.

INSTAGRAM accept Credit Cards Market Payment PayPal Oxxo Media invoices are now issued directly by the media to the advertising company, who will receive them by email. Google has a uk whatsapp number data subsidiary in Mexico and invoices in Mexico by issuing a CFDI, Facebook, Instagram, LinkedIn and most others invoice from abroad with an international invoice. Of course, agencies maintain access to the media's advertising systems, panels and accounts in order to continue designing and operating campaigns as before, ensuring the correct use of the budget and applying the correct methodology to ensure that the campaign yields results, but the agency does not take control of the invoices, which are sent directly from the media to the advertiser.