Ads going for volume without

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Google suggests setting up campaigns on both the Search Network and the Display Network. And when you're not familiar with the advertising dashboard and you're following Google's suggestions when creating a new campaign, many people include both networks. In principle, using both networks provides greater reach (and will consume more of your budget, which Google loves), but that doesn't mean it's effective. The mistake is that by automatically switching to both networks, you don't reach the right audiences. Using both networks with the same campaign without proper analysis gives volume, but it doesn't give audience precision.


In the Search Network, it is very important taiwan whatsapp number data carry out a detailed and precise analysis of keywords, since not all keywords appeal to the correct audience. And in the Display Network, it is necessary to analyse which sites in the network the potential clients are on, since it is useless to publish a banner on a site that does not have the audience we want to impact. In Google analysis or precision is throwing money away. Let's understand that Google makes money when companies spend more on advertising, and that's why it suggests advertising on both networks.