Phase 2 (Week 3-4 after Tet) : Gradually increase budget, targeting customer groups that are likely to spend early. Phase 3 (From week 5 onwards) : Increase sales promotion when the market begins to stabilize. 2.2.
Budget Allocation by Channel & Advertising Objective Facebook Ads – How Should the Budget Be Divided? Facebook remains an important platform for reaching customers, especially for B2C products. Remarketing Ads (20-30%) : Target customers who have interacted with the product or visited the website before and during Tet.
Conversion Ads (40-50%) : Target customers brazil telegram data with needs right after Tet (take advantage of Audience Insights). Video & Livestream Advertising (20-30%) : Invest in short video content, combine livestream advertising to maximize reach. Tips to optimize Facebook Ads budget: Run Dynamic Ads to reach old customers more effectively.
Use Lookalike Audiences to expand your audience. TikTok Ads – How to Invest? TikTok is a hot platform with good conversion rates if the creative content is attractive. The budget should be divided into: Spark Ads (30-40%) : Promote UGC (User-Generated Content) to increase trust.
Conversion Ads (40-50%) : Target directly customers with purchasing behavior. Livestream Ads (10-20%) : If you have a TikTok Shop, increase your budget for Livestream Ads. Tips to optimize TikTok Ads budget: Integrate TikTok Creators Marketplace to leverage KOLs/KOCs to reduce advertising costs.