Researching your audience

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And an example of one of the projects I worked on is an online store for underfloor heating. Look at the name of the underfloor heating. Here is a two-core Nexans heating cable, this much power and this many watts.

This is a Kyiv site, a Ukrainian project, I took this screenshot many years ago. But it clearly shows the irrelevance of the content in general, which is pulled from the warehouse bangladesh telegram data systems on request, because users are looking for a warm floor. And semantics shows that the dominant number of users are looking for “warm floor”, “electric warm floor” . Only 3-5% of them understand that they need a single-core or two-core cable for a warm floor. But when a person enters “warm floor in Kyiv” and “buy warm floor in Kyiv” and goes to such a site, he sees “Nexans two-core heating cable” . Well, who will understand that it is the same thing? A person who has never encountered warm floors will not even understand that this is a warm floor.

Click Map

Here is an example of a click map from one of the online stores. With the help of this map, you can understand which elements of the page are used by users, and also draw conclusions about which elements are not used.

8. A/B testing

A/B testing

The next trend is A/B testing. Without this, CRO cannot exist. In fact, how can you implement recommendations if you don’t know whether they will improve conversion or not.

I can recommend AB Tasty or VWO services. They are not cheap, but these are the services that you can work with.