clips from the investment show “Money Never Sleeps” (a show from Tinkoff Investments about investments and economics, which is released on YouTube; hosts are the famous trader Vasily Oleynik and investor, PhD in economics Irina Akhmadulina);
excerpts from interviews from Private Talks (also a Tinkoff Investments project);
short conversational videos with a popular host in the form of mini-tips and recommendations.
VK clips of the community "Tinkoff Investments"
Educational podcasts
The podcasts are intended for investors of different levels and those who want to become them. In the podcasts, experts analyze real cases, give advice for starting, and also warn against mistakes. Podcast titles:
Galya, shorts Tuzemun
Greedy investor
Academy of Investments
Online broadcast recordings
This section features video lectures by invited industry speakers. The videos mexico mobile database are presented in an "unpacking" format on specific investment strategies.
Conclusion
The community's published content is clearly aimed at its target audience — mostly novice investors. The team of SMM specialists tries to interest readers, present complex information in an interesting format and become a kind of mentor in a new business. The public directly communicates with its audience: publishes polls and responds to user comments. An important part of the community space is occupied by advertising for other services from Tinkoff Investments. Advertising integrations are not presented in an aggressive or intrusive form; on the contrary, they are relevant and native.
Pushkin Museum
The official community of the Pushkin State Museum of Fine Arts has 97K subscribers. The content of the public is aimed at museum visitors and art lovers.
Community Tone of Communication
The museum maintains a strict and professional tone in its communications with its readers. In general, responses are impersonal and do not express familiarity.
Example of communication with subscribers:
An example of the tone of communication in the community "Pushkin Museum"
An example of the tone of communication in the community "Pushkin Museum"
And here is how the museum introduces its employees:
And here is how the museum introduces its employees:
And here is how the museum introduces its employees:
Content Categories
#Plansfortheweek
A weekly digest of the week's highlights at the museum
The "#Plansfortheweek" section in the "Pushkin Museum" community
The "#Plansfortheweek" section in the "Pushkin Museum" community
Event announcements and museum news
Announcement examples . Invitation to a tour with Ilya Doronchenkov; announcement of a music festival from a museum in Petropavlovsk-Kamchatsky; announcement of in-person children's classes at the Pushkin Museum.