Ease of use of each platform

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Both offer robust solutions for automating and managing marketing campaigns, but how do they compare in terms of ease of use, features, and functionality? In this section, we’ll take a look at these aspects. User Interface: HubSpot shines with its intuitive and user-friendly interface, designed for both beginners and marketing experts. Its dashboard centralizes all tools, making it easy to navigate and quickly access the necessary functions. The platform offers step-by-step guides and integrated learning resources, which significantly reduces the learning curve. And according to a survey commissioned by HubSpot from a third party, HubSpot has a Net Promoter Score (NPS) of 15 and 37% of users with a high satisfaction score.


Active Campaign, on the other hand, has a clean indonesia whatsapp number data interface and logical structure, although it can feel a bit more technical compared to HubSpot. New users may require a little more time to get to grips with some of its advanced tools, although the platform makes up for this with extensive tutorials and exceptional customer support. In turn, in the same survey we talked about in the previous point, Active Campaign has an NPS of 1 and 33% of users with a high satisfaction score. Learning curve: HubSpot's learning curve is generally considered to be gentler. Thanks to its numerous educational resources and active community, even users with no prior digital marketing experience can start seeing results in no time.