Geomarketing – promotion on Yandex and Google maps from scratch and without costsWith this article, we begin a series of step-by-step instructions for promoting your company without using advertising. This guide is aimed at entrepreneurs who want to promote their project themselves or simply improve their marketing literacy.[ 1 ]The article was written specifically for the "Community of Young Entrepreneurs" on VK
“Doing is easy, starting is difficult” – goes an unknown Afghan proverb.
So, when should we start promoting? Should we make a website first or maybe save up an SEO budget for the start? We will do it differently, give ourselves a head start of six months and avoid the fundamental mistake called: “Don’t put the cart before the horse.”
1. Will launch geomarketing from day one, spending 40 minutes of his time and 0 rubles;
2. Will study the demand in his field by collecting that very panama mobile database semantic core in order to include it in the TOR for website development;
3. Will find an authoritative drop domain with age (from the English drop - to throw) to glue together with his young website and will win himself another couple of years from the first days of website promotion.
Sounds like an initial marketing plan. And that’s how it is!
Let’s start with the first point.
What is geomarketing?
This term simply means promotion on Yandex and Google Maps and 2GIS. Here it is necessary to say how many millions of users use maps every day - there are, in general, many. For us, it is more important that even before the development of the site, we can receive clients from the search on the maps and already now strengthen our positions.
ADDING A COMPANY TO MAPS IN YANDEX:
You will need to enter the name of the organization, phone number, address on the maps and indicate the field of activity. All of this can be changed later. So if you do not yet have a company name, permanent office and work phone number, then do not put it off. You can specify the "work" option as the name, and the phone - personal. If you do not have a permanent office yet, then a coworking space or the address of the office of your friends will do. After adding a company, wait for a call from the moderators and fill in as much information about the company as possible in the account.
If the moderators suspect that the company's address is fictitious, they can request a photo of the sign or even a "video tour" with a walk from the facade to the office of your company. Here's a remark that if you don't have a sign, it can be printed in a printing house on A4 for 45 rubles and pasted with tape on the door.
The position of your company on the maps will depend on the completeness of the data, as well as on the rating of your company. But the advantage of geomarketing is that it also depends on the geolocation of your potential client at the time of the search, and if the client is currently geographically located a hundred meters from you, the maps will show your company, even if you added it a week ago. And voila, you don't have a website yet, but customers are already contacting you.