The customer relationship management system or CRM is a centralized information system oriented towards marketing. It allows to collect, by analyzing the customer's digital journey on a brand's platforms, information on their needs and their level of maturity in the purchasing journey.
It allows to centralize on a single platform all the interactions of a prospect with a brand. This centralized data concerns the prospect's profile "age, sex, profession..." but also the actions that he will have carried out on the brand platform, namely the number of pages consulted, which ones, which products caught his attention, which elements made him click etc.
The purpose of this article is to show how these technologies argentina mobile database can be part of a marketing strategy (martech) and commercial, and provide valuable information and tools so that sales teams are as close as possible to the needs and desires of the customer, in order to maximize the returns on prospecting and sales actions.
Collect customer information and interactions
These interactive customer relationship management technologies make it possible to analyze the customer journey on the site but also to store all interactions made with the brand in 1 to 1 conversations.
New online conversation technologies help guide the customer through their journey on the site, just as a salesperson would help a customer at a point of sale to find what they are looking for. Using semantic algorithms, these technologies handle a large proportion of requests for information at a lower cost with very high satisfaction rates. More recently, callbot technologies allow the customer to interact vocally with the brand, sometimes with a simple click on its website. They will thus obtain semi-personalized and more humanized information.