It's no wonder Google is prioritizing mobile devices

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This example gives you an idea of ​​how an outdated design can confuse and drive away visitors, resulting in a high bounce rate.

The navigation is on the left rail, and is hard to read against the image background . There is no obvious search function, and it is unclear what the image at the top is for.


Much better, right?

The navbar takes you straight to Nike’s item categories. There’s a search bar in the top right, where you’d expect it. The large hero image with a bold CTA is also exactly where you’d expect it to be. .

7. Your Site Is Not Mobile Friendly
First of all, you need to know that before visitors find you, ecuador phone number list your mobile site is ranked by Google before your desktop site.

Why? Because by April 2024, there will be over 5.65 billion unique mobile users worldwide, according to a Hubspot marketing report. What’s more, 7.2 billion of those mobile connections are connected to smartphones.


If you've ever visited a site that isn't optimized for mobile devices you know how frustrating it can be. You have to deal with truncated text, elements appearing off-screen, and slow page load times.

In fact, Google says if visitors can't find what they're looking for on your mobile site, more than half will leave, perhaps within the first five seconds.

To avoid these issues, it is crucial to implement the key principles for effective mobile app UX. This ensures a smooth and enjoyable mobile user experience for your visitors.