The best manager is the one who sees his business holistically

[sumonasumonakha.t]

Tracking and adjusting your efforts
Like all marketing strategies, you should track your inbound and outbound efforts so you know if specific strategies and activities are paying off.

Classic Urchin Tracking Module (UTM) parameters work universally well to do this, especially when you rely on Google Analytics for real-time feedback.

In this sense, outbound marketing is used to evaluate how it affects inbound, and vice versa.

For example, does a whitepaper advertised via outbound perform better than a blog post showcasing business owner data the same offer? Or do leads seem equally motivated by both options, or neither?

Once you find the right inbound-outbound balance, you can turn campaigns on or off, depending on your lead generation desires.

Conclusion
Despite the evolution that Inbound has gone through in recent years — with tools like RD Station, which increases the productivity of marketing teams to levels never imagined before, or with companies like Rock Content, which produces quality content that allows many companies to put their blogs practically on autopilot — it is not smart to give up on Outbound marketing strategies.

As we have already discussed in the various examples above, they are important from the initial moment of your business, accelerating the speed of monetization and even bringing strategic companies to your customer base, increasing your rating with the market and facilitating your future positioning as a reliable supplier of major brands.

Not to mention the benefits that come from combining the two processes, such as creating more efficient training and reducing the sales cycle.



So neglecting the secondary gains that each of these processes has to offer can cause any company to lose money, incurring unnecessary costs and failing to take advantage of what it already has that is best.

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