The encyclopedia of content marketing

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With this, we not only managed to enrich our email database, but also identify visitors who are interested in learning more about traffic acquisition. In the end, that is just one of the many topics we cover on our blog.

5% of visitors who access the digital marketing blog post convert on the pop-up offer. For us, that number is satisfactory, but it is not enough. That is why we have other lead generation strategies throughout the blog post.

Offers that complement reading
The article on digital marketing is far from short. At almost 6,000 words, it covers a variety of topics in this broad universe, from basic concepts to tips on how to choose a digital marketing agency.

That’s why there are plenty of opportunities to include CTAs throughout the text to other materials that go deeper into the topics covered in the article. And a library full of digital marketing materials is what we can’t do without!

We include references to materials such as: in strategic places throughout the text

Social Media Marketing Kit;
Ebook: Video Marketing ;

and even the Complete Guide to Digital Marketing .
In total, the article has 7 CTAs to download materials from Rock Content, such as the example band data below.

And what does that mean?

The visitor who reads the article and decides to download one of the materials offered becomes a lead for Rock Content because he or she needs to provide certain information, such as name and email, to access the ebook or kit.

Of the 377,570 visitors who came to/found our blog through the digital marketing article, 4,815 downloaded some material and became leads. That is, we managed to generate almost 5 thousand business opportunities for the company!