The blog is a lead generation tool

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Delight , that is, take care of your customer even in the post-sale phase. The goal is to establish a long-lasting and affectionate relationship with him, so as to build loyalty and transform him into a fan. And the fan is a very precious resource for you because he becomes an active and free promoter of your brand. Each phase of this process uses specific tools. Below I will explain what they are.

Inbound Marketing Tools Implementing an Inbound Marketing strategy means knowing how to use, at each stage, the right tools, those that allow you to achieve your goal. Inbound self employed data Marketing tools in the first phase, with the aim of attracting visitors: the blog , whose contents must intercept the questions of your potential customers and offer precise and exhaustive answers; SEO and Keywords , which allow you to both understand the search methods of your target audience and to intercept the right people at the exact moment in which they express a need ; Social Media , tools with which to promote your content, communicate with potential customers and build a relationship with them.


Inbound Marketing tools in the second phase, with the aim of converting visitors into leads: Contact Forms , with which you can find information about your target; Call To Actions , which must convince the user to perform a specific and useful action for you; Landing Pages , with which you can find useful information about the people who come into contact with you.