By using programmatic advertising

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Job offers and employer brand communication can be disseminated in a targeted and personalized manner. This technique saves time in sourcing profiles and attracts qualified candidates. Segmentation and personalization through the algorithm Using an algorithm, targeted Internet users are segmented according to their interests and qualifications.


They then receive a personalized ad, in the form of display banners, videos or text ads. This strategy allows you to reach a qualified audience, interested in the job offers proposed. Dissemination on specialized sites or job aggregators Programmatic recruitment can be materialized by the dissemination of job offers on specialized websites or job aggregators.


This strategy makes it possible to reach bahamas cell phone number list an audience already interested in the company's field of activity and looking for a job. It is thus easier to find qualified candidates, meeting the speci fic needs of the company. However, to avoid creating a deceptive effect on the candidate, it is essential that the job offer corresponds to the candidate's actual experience during the recruitment process.


If the gap between the promised experience and the one lived is too great, this could harm the employer brand and lead to a loss of qualified candidates. Programmatic recruiting is an effective strategy to optimize the recruitment process by reaching a qualified audience and saving time in sourcing profiles.