Puskom Media Indonesia (“Pusmin”) greets you, tech enthusiasts! This time, we will dive into the secrets behind creating a powerful conversion funnel—a vital tool to move potential customers toward the conversion door. Our adventure begins with the Awareness stage, which is fundamental in “winning the hearts” of potential customers.
Awareness: Grabbing the Attention of Potential Customers
We are like “artists”, casting a net of awareness to attract the attention usa student data of potential customers. Interesting content, captivating ads, and credible references become our bait. In this digital era, social media, search engines, and paid advertising combine to become our hunting ground. The goal? To attract the attention of as many potential customers as possible and arouse their curiosity about our products or services.
We can liken it to the aroma of food inviting us to come closer to the kitchen. Awareness is a crucial moment, like the first spark that ignites the customer's interest. From here, their journey through the conversion funnel begins.
Interest
Customers who have become aware of their existence will usually start to show interest in the products or services offered. Signs of this interest can be seen from various activities, such as conducting research, reading relevant content, or actively engaging in social media related to the topic. Usually, customers will start to explore the various options available and compare them to each other to find the solution that best suits their needs.
At this stage of interest, it is important for us as business people to provide comprehensive and high-quality information to help customers make the right decisions. The content we present must be informative, interesting, and easy to understand. In addition, we must also actively engage with customers through social media and other platforms to answer questions, provide support, and build good relationships.