Storytelling from a Neurobiological Perspective

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Neurobiologist Gerald Hüther explains storytelling and its impact on the human brain in more detail. He discusses why, from a neurobiological perspective , stories function so effectively as a "transport vehicle" for communicating facts and ideas.

According to the brain researcher, the brain is always designed for connections . In every learning process, so-called neural connection patterns are built up and consolidated. The use of images is particularly effective here. People often tend to think in images, as they are considered to be more emotionally rich. This explains why we like to tell ourselves stories so much - they help us to create images in our brains for abstract concepts. This is also often referred to as "head cinema".

What is storytelling marketing?
Marketing storytelling is a strategic method of cambodia whatsapp number data marketing products, services or brands using stories. It's not just about presenting facts and information. You can captivate your audience with captivating and emotional stories .

Of course, marketing is not about making up a novel to entertain the audience. The goal of storytelling marketing is to build an emotional connection with your customers and speak to them on a personal level . This is done by giving your advertising message a dramatic structure. Stories help people identify with the characters, experiences and values ​​of the brand .