To stand out from the competition

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To sell at a higher price
A personal brand allows you to make your services more expensive. A popular business coach who speaks at industry events and posts expert content can increase the cost of his consultations.

It is important to promote a personal brand in a highly competitive market. A personal brand helps specialists to differentiate themselves from competitors thanks to their personal qualities and professional knowledge.

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To expand its influence in the industry
A personal brand helps you meet other experts and show yourself more as indonesia phone number list a professional in your niche. For example, an entrepreneur needs a personal brand to promote his business. He will be able to attract cool specialists, investors or partners, because having a brand makes it easier to acquire profitable connections and contacts.

The influence of a personal brand is important not only for business owners, but also for those who work for hire. For an employee, this is an opportunity to get a promotion, change the direction of their activity or expand their area of ​​knowledge. A brand can compensate for the lack of some soft skill or an insufficient level of "hard" skills.

Components of a personal brand
In the article about branding, we talked about how a company's brand necessarily has certain attributes, so a personal brand also has certain characteristics.

Positioning
When you create a personal brand, decide who you are right away and tell people about it. For example, a divorce lawyer. Don't be afraid to narrow your niche if you're an expert in it. It's easier to build a personal brand on a narrow specialization.

Positioning can include your personal qualities, views and lifestyle. After all, a strong brand is a reflection of personality.


In the channel description, the author immediately emphasizes his values. His definition of a personal brand is an entrepreneur with many children
The concept of a personal brand also often includes storytelling . Through stories, the author reveals himself to his target audience and becomes more understandable and closer to them. For example, these could be stories of an entrepreneur about how he started his own business and achieved success.

Uniqueness
A brand is built around a person. On the one hand, people are drawn to what they share themselves - your values ​​and views. But special knowledge and personal tricks are also important for a personal brand. It's like a unique selling proposition in branding: why people should choose, read, watch, listen to you.