Different soft skills are important for each specialist

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Personnel evaluation criteria
Hard skills
These are professional skills that a specialist must have. For a sales manager, this is negotiating and the ability to work with a client. For a developer, this is the ability to write code and knowledge of several programming languages.

Professional skills are assessed by developing tests, situational interviews, tasks, questionnaires and assessments. For example, before an interview, a developer is given several small typical tasks that he will face on the project. Then it is determined how well he coped with the task.

Soft skills
These are soft skills that say more about a person's personality than about brazil phone number list their professional competencies. Soft skills include proactivity, flexibility, communication skills, analytical thinking, etc.

For example, analytical thinking is necessary for any specialist, but there are professions where it is indispensable: developer, marketer, lawyer. At the same time, it is more important for a sales manager to be sociable and flexible, and for a designer to have creative and critical thinking.


Soft skills are conveniently analyzed using tests or the 360-degree method . The assessment helps to understand how much an employee's soft skills match those that are important for the position held.

KPI
KPI — key performance indicators. They are needed to track the actual results of employees, by which their competence is assessed. For example, if a marketer was given the goal of attracting 5,000 subscribers, their competence can be judged by the fulfillment of this plan.

There are usually clear KPIs for the department and for each member of the team. First, the department's performance indicators are assessed, and then each employee's. This makes it possible to find out which specialists work harder and whose professional skills are better developed.