Effective idea management processes enable focused ideation on an individual problem, allowing teams to work quickly to address new challenges.
Resilience to change
When ideas are consistently evaluated and implemented across the business, the company is better positioned to adapt to changing market conditions.
Greater customer satisfaction
Ideas can and should be collected from customers, whether through support tickets, sales calls, or one-on-one interactions with key customers. Idea management processes help tag and track recurring concerns, speeding up their resolution (or at least their evaluation).
Employee retention
Idea management is a transparent process that canada phone directory works best with broad participation, assuring employees that their ideas are valid. Listening to employees' ideas can lead to greater emotional commitment to the company and higher job satisfaction.
Most innovative culture
Idea management fosters a work environment where people know that innovation can come from anywhere, inspiring creative approaches to all types of problems.
Strategic alignment
Any idea management in an organization must be aligned with its broader business strategy. Continuous idea generation and evaluation helps reiterate that business strategy to all employees.
What is the idea management process?
Ideation
Capturing ideas
Assessment
Implementation
Information
Depending on the size of your organization, the idea management process can take many forms. Even small businesses can benefit from following this process. No matter how big or small your company is, the process is essentially the same:
1. Ideation
Ideas can be generated on an ongoing basis or through a time-limited campaign. The classic brainstorming session, where a group of people gather in a room and spontaneously propose solutions to a problem, is an example of a time-limited campaign focused on a specific problem; but it is far from the only example of ideation.
Individuals or small groups can tackle idea challenges and then come together to present their best, most developed concepts to the wider team, developing them further.
If not, a suggestion box in the break room can be a continuous source of ideas. In a digital world, you could implement that classic ideation process through an anonymous digital suggestion box or employee engagement platform.
You can also implement creativity on a large scale. 3M, for example, allocates 15% of all employee time to projects that interest them. While projects must align with business objectives, this time provides a framework for continuous innovation.