the client's areas of interest, hobbies, and so on

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3. Other data
This data block is the most flexible and diverse. It includes all data that does not relate to the first two blocks. For example, information about the client's preferences not in the context of their purchases, but in general. The content will depend on the area, business features, and the goals that the company pursues:

customer preferences;
dates of professional holidays;
reviews;
preferred payment and delivery methods;
birthdays of loved ones;
life values;

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How to divide clients into groups
Let's say a company has a certain customer base. However, it does not provide anything to the business yet. The data needs to be structured. This is the only way to analyze it qualitatively and get benefits. Dividing all users into certain groups is called segmentation.

The company divides all data into blocks based on certain criteria in order to set up more precise and effective interaction with each segment. This approach helps the business to direct a large number of resources where they will give the maximum result.

By segmenting customers, a business can develop customized strategies for a specific group, increasing each customer's loyalty, increasing sales, and reducing the necessary marketing costs.