To achieve data activation, organizations must ensure that their data analytics and reporting strategy enables two key outcomes:
Delivering data insights in the right form, based on the right data: Reports should be tailored to who is viewing them and which decisions they need to make. A report that draws on data from mexico whatsapp number data both sales and HR systems might identify the same core trends, for example, but it should highlight different findings for sales and HR audiences. To do this, you need to customize not just how reports themselves are structured, but also how the data filtering and analytics that drive the reports happen. Even if the underlying data set is the same, the way you explore and analyze the data may need to vary depending on your audience and use cases.
Delivering insights in the right place: Decision-makers often lack the time or skills necessary to go searching for additional insights that are missing from the reports delivered to them. For that reason, it’s critical to make reports easy to locate and easy to use. You shouldn’t expect an HR executive to go looking in Salesforce to find insights that are not available through Workday, for example. You need to make the insights available in Workday or other systems the HR exec already uses.
In short, data reporting can drive data activation. But in many cases, the default tools and processes that businesses use for generating reports aren’t enough to activate data. the reports themselves, as well as the data analytics processes that lead to the reports, to meet data activation goals.