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Place of tripwire in the sales funnel
A tripwire in marketing is a tool for attracting potential clients and converting them into buyers. In the sales funnel, it comes after the lead magnet or free product sample.


Tripwire turns potential customers into buyers
Here is an example of a sales funnel for an online school:

The target audience visits the site and sees a lead magnet. This is an offer to leave uganda phone number list contact information in exchange for a gift, such as an e-book on marketing.
Potential buyers who left their contacts are interested in new knowledge. Now the school can send them an email with an inexpensive offer with a tripwire. This could be, for example, an introductory course on marketing with a 90% discount.
Customers who have purchased and used the tripwire are already familiar with the quality of the product and are convinced of its value. The company can offer them the basic training course at full price. The likelihood of purchasing it is much higher than before.
Loyal customers who have used both the tripwire and the main product are already familiar with the online school. Now you can offer them additional training courses on related topics. If you find out their needs for new knowledge, you can build long-term relationships and convert these customers into regular customers.
After buying a tripwire, it is much easier for a person to decide to purchase the main product. From a neuromarketing perspective, this can be explained as follows: our brain always strives to reduce risks. If they are high, the client will take a long time to make a decision - weighing all the pros and cons. And if the price of the issue is small, then it is easier to make a choice.

After using the tripwire, all doubts will disappear, and the person will be ready to make a big purchase.

Thus, the tripwire significantly increases the conversion rate of the sales funnel.

Tripwire can be used in almost any area - both online and offline. Of course, the stages of the company's sales funnel depend on the goals and objectives, business specifics and audience characteristics. And in some cases, you can do without offering an inexpensive but valuable product.

Tripwire is especially useful in the following situations:

Long purchase cycle. If a person needs a lot of time to decide to purchase a product or service, then it is logical to offer him an intermediate option - buying a trial product at a low price. This way he will make a decision faster.