Burger King, setting its competitors on fire

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The Burn That Ad campaign makes use of augmented reality to engage users of the Burger King app in Brazil. With the app, users can “burn” ads from Burger King’s competitors by pointing their smartphone at them. When the flames burn out, the person is left with a screen telling them they have received a free Whopper to enjoy at their nearest Burger King restaurant. The campaign was created and developed by David SP. Rafael Donato, the agency’s creative vice president. Through this augmented reality campaign , it is expected that half a million burgers will be given away across the country.

And that's the end of our list, but stay tuned because israel mobile database augmented reality in digital marketing is here to stay. In fact, 90% of companies with revenues of $100 million or more are now taking advantage of the technology. Smaller companies looking to score innovation points with AR need to act quickly.

As always when we share lists, we encourage you, dear readers, to expand on them in the comments. What augmented reality campaigns have you found remarkable? We're listening!

Follow usAn email arrived in my inbox entitled “Fascinating article about propaganda, consumer culture and manipulation.” It was from my boss, asking me to do some research on a guy named Edward Bernays for our blog. I didn’t even open two tabs on this guy before I thought, “My boss has gone crazy. He’s asking me to expose the darker side of our industry.”