Ultimately, one of the most important aspects of the battle between the largest search engine and social networks is user trust.
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What may be surprising, especially considering the aforementioned latvia phone number data statistics on user preferences, is that Google's search engine slightly outranks social networks.
With many people having similar confidence (or skepticism, perhaps?), Google wins by a narrow margin of about two percentage points (31.97% - 29.64% ).
What the study further demonstrates, however, is that sometimes it is enough to phrase a question differently to get to the bottom of things. When asked about evaluating the credibility of information, more than ⅔ of respondents agreed that social media allows for greater evaluation of information. That is, of course, because the commenting and sharing options allow us to filter out what is legitimate and what is not. It doesn’t always work as intended, but it usually does, anyway.
In summary
As more and more social media platforms appear, more options are available to internet users when it comes to sharing information. We are starting to see real competition for Google’s search engine, which is an excellent food for thought for SEO experts around the world. The convenience and ease of verifying information gives social media an advantage that is unlikely to go away anytime soon. Perhaps it is time to go back to the drawing board and rethink some ideas, strategies or priorities. The search wars are over.