final remarks
There is interest in CRM software in the German market and there is also a willingness to invest in software. Despite this, most companies have not yet taken the step of purchasing suitable software. Many companies have difficulty defining their requirements for software, determining the functions they want and selecting the right software. Small companies in particular often lack the necessary knowledge and know-how to select and use the software. Companies often overestimate the purchase price or do not have the necessary specialist staff to take responsibility for selecting and integrating the CRM system.
Costs can be saved, particularly by outsourcing software to the cloud. This also eliminates tasks such as spain telegram data installation, configuration, data backup and updating, which many companies put off and for which there is often a lack of specialist staff. Even though there are still some concerns about data security in the cloud, the trend is increasingly moving towards cloud usage. In the USA, Great Britain and many other countries, cloud software is generally already much more integrated into everyday working life than in Germany.
To meet the challenges of customer management and save time, users are looking for features and tools that are user-friendly, intuitive and quick to learn and use. Most companies prefer software in German. Some of the world's leading CRM software manufacturers offer a German version of their software, but there are often concerns about data security with these tools.
The number of German software providers (both stationary and cloud software) has also increased in recent years. German companies most frequently use basic functions such as contact management, customer service, appointment scheduling, reporting functions and email marketing, which are offered by most German CRM systems. The prices for popular German CRM systems from the cloud are on average between 20 and 40 euros and are therefore well within the budget of companies.
CRM software is an important tool for every company and the need for these tools will only continue to grow. Customer focus is a significant competitive factor in every industry, and not just for companies whose products and services are aimed directly at end customers. We hope that this awareness of the importance of customer focus will continue to grow and the number of companies that use CRM software to support them will grow. For this to happen, a change in thinking and new processes at the management level are necessary.